A personal project of a fictitious perfume brand devoted to sacred instincts and unapologetic opulence.
Caprin Parfums
A satirical high-luxury fragrance house. Caprine Parfums walks the razor’s edge between elite sophistication and unapologetic absurdity. We combine opulent visual language with feral, animal-themed surrealism to create a product line that feels like Balenciaga spoofing Guerlain.
Each bottle is a reliquary for extinct instincts. A scent not meant to please, but to awaken.
Legacy: Founded in 1883 by rogue taxidermist-perfumer Thibault Caprine after an absinthe-fueled vision quest in the Pyrenees. He claimed to distill scent from instinct itself. Caprine’s original motto: “Let no scent die in vain.”
Caprine Parfums revives what refinement forgot: animal instinct as high art.
FRAGRANCE
GOAT EAU DE TOILETTE · €110 · 60ml
A crisp, confident scent for those who’ve already arrived. Opens with alpine clarity, settles into something quietly smug and deeply rooted.
“Momentum, made fragrant. Best worn on the way up. Spray with intent.”
GOAT EAU DE COLOGNE · €160 · 90ml
For the quietly excellent, the near-mythic runner-up. Bright and brisk, then softens into cedar and self-awareness. The finish? Dignified. Slightly bruised. Still better than most.
“Close to greatness. Twice the humility, half the pressure. Spray with dignity.”
GOAT EAU DE PARFUM · €240 · 75ml
The summit. Rich, focused, unbothered. It doesn’t cling. It lingers like a legacy.
“This is not a scent for arrival. This is what arrival smells like. Spray once. Never explain.”
This project started with a dream my wife had — a perfume so divine it was “good enough for the GOAT.” That phrase stuck and snowballed into a full fictional brand.
I wanted to explore AI not just as a tool but as a creative collaborator. For concept and script, I used it to explore names, mythology, and the absurd grammar of luxury branding. For visual design, AI-generated concepts helped establish mood and direction before I committed to modeling.
The most unusual part: working solo, I set up a virtual creative team using AI, a creative director, a ruthless critic, a narrative editor. I’d pitch ideas, they’d challenge them. Fast iteration, no echo chamber.
Bottles and environments built in Blender. Comp and sound design in After Effects.
Goat Caps were made with an AI Model (huyan3d 2.0) by providing 3 images. Images made with OpenAI Sora. Then I did some remeshing and adjustments in Blender
Before & After Color grading and looks.
BeforeAfter
BeforeAfter
REFLECTIONS
The key wasn’t just using AI, it’s knowing how to use it well. I don’t rely on it to finish my work, but I absolutely rely on it to challenge me, stretch my thinking, and speed up parts. It helped me do a lot more in shorter time.
There is a lot of ways to use AI without removing you as an artist
GOAT was a proof of concept for a hybrid workflow. Working with AI didn’t replace anything, it amplified. It’s a glimpse of how creative work is evolving.
